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Marketing and Negotiation

24 - 26 de enero de 2018
Sitges, Barcelona

Most knowledge transfer courses assume that the partner is already identified and concentrate on the ‘technical’ aspects of structuring a robust deal. However, the more difficult and time-consuming part of process is finding a partner and generating commitment and enthusiasm to the point where they want to invest in the relationship and do the deal.  Using a series of case studies and reflections from experienced practitioners, this course develops frameworks and tools that can be widely used to develop new research and licensing collaborations and structure those relationships in a way that benefits and aligns the motivation of both parties.


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